Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the p...
Below is the answer and explanation for the question Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently r...
Below is the answer for the question what would you do first to report on data for your “thank you page” floodlight activity?
What would you do first to report on data for your “thank you page” floodlight activity?
Enable support for Google Analytics
Create a floodlight activity group ✅
Create a floodlight activity column
Add an...
below is the answer and explanation for the question what is search engine marketing?
What is search engine marketing?
When a system requires you to work with an expert in search engine optimization
When an advertiser runs ads that show up alongside natural search results on a search engine ✅
When an advertiser makes improvements to their...
Below is the answer and explanation for the question assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
A) Increase bid adjustment for desktop
B) Increase bid adjust...
Below is the answer and explanation for the question showing your ads on top of the mobile page in search results is beneficial because:
Showing your ads on top of the mobile page in search results is beneficial because:
A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
B)...
Below is the answer for the question the path to conversion on mobile is not the same as on desktop or tablet due to all of the following except
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except
A) Intent ✅
B) Differing screen size
C) Functionality
D) Context
Below is the answer and explanation for the question to track conversions in an app, you can add the firebase SDK to your app. SDK stands for:
To track conversions in an app, you can add the firebase SDK to your app. SDK stands for:
A) Schema development kit
B) Software development kit ✅
C) Software deprecation kit
D) Schema deve...
Below is the answer and explanation for the question target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, lan...
Below is the answer for the question say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you...