Tags Google ads certification

What filter would only include data from a campaign titled “back to school” in campaign reports?

Below is the answer and explanation for the question what filter would only include data from a campaign titled “back to school” in campaign reports? What filter would only include data from a campaign titled “back to school” in campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” ✅ Custom Search and Repl...

What scope applies to custom metrics?

Below is the answer and explanation for the question what scope applies to custom metrics? What scope applies to custom metrics? User Session Hit ✅ Event correct answer Hit ✅ Explanation Similar to custom dimensions, custom metrics can have different scopes. Hit-level cu...

What report compares metrics based on user acquisition date over a series of weeks?

Below is the answer and explanation for the question what report compares metrics based on user acquisition date over a series of weeks? What report compares metrics based on user acquisition date over a series of weeks? Users flow report Active users report Cohort analysis report ✅ User explorer report correct ans...

The default session timeout duration in Google analytics is how many minutes?

Below is the answer and explanation for the question the default session timeout duration in Google analytics is how many minutes? The default session timeout duration in Google analytics is how many minutes? 10 5 20 30 ✅ correct answer 30 ✅ Explanation Sessions and camp...

What data does Google analytics prohibit collecting?

Below is the answer and explanation for the question what data does Google analytics prohibit collecting? What data does Google analytics prohibit collecting? Personally identifiable information ✅ Product SKU(s) Billing city Purchase amount correct answer Personally identifiable information ✅

Using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment?

Below is the answer and explanation for the question using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment? Using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female and have children ✅ Users 25 to 34 years old wh...

If you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will Google analytics count?

Below is the answer and explanation for the question if you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will Google analytics count? If you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessi...

What feature is required to collect the number of comments users posted to a web page?

Below is the answer and explanation for the question what feature is required to collect the number of comments users posted to a web page? What feature is required to collect the number of comments users posted to a web page? Custom dimension Calculated metric Custom channel groupings Custom metric ✅ correct answe...

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Below is the answer and explanation for the question which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Assisted conversion ✅ Primary conversion Last-click attribution Seco...

What is the “bounce rate” in Google analytics?

Below is the answer and explanation for the question what is the “bounce rate” in Google analytics? What is the “bounce rate” in Google analytics? The number of times unique users returned to your website in a given time period The percentage of visits when a user landed on your website and exited without any interactions ✅ The percentage...