Tags Google ads certification

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google A

Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?...

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads righ...

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? 0.5. 20.

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

Below is the answer and explanation for while teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together Create a different ad for each keyword. Create...

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? With Google ads, your a...

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Comparing the app against other industry apps.

✅✅?When building a keyword list for a Display Network campaign, you should do which of the following

Below is the answer and explanation for when building a keyword list for a display network campaign, you should do which of the following. When building a keyword list for a display network campaign, you should do which of the following. Use display campaign optimizer to identify new keywords. Only include exact match keywords. Only use keyword planner to...

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes...

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. Segment a customer list, based on a desired marketing action. ✅ Upload the list t...

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Below is the answer and explanation for Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google search ads? Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking...