Tags Google ads certification

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? You’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might...

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does Google make this recommendation? Francine is advertising her company’s newest video-editing software and related products. She knows that best prac...

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?...

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely. Cost...

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? I...

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to

Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue? In Google search campaigns, Jenny routinely replaces low perform...

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Sea

Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google search ad group? Your client, Vince’s Veggies, wants to increase downloads of their popu...

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what sho...

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Use the auction insights report to show how often his ads rank higher in...

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? Removing an extension from the ad.