Tags Google ads certification

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used? Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it comes to creative work. Automated campaigns rely on human guidance and intelligence for success. ✅

Arrange the items below in order of hierarchy, beginning with the top level.

Below is the answer and explanation for arrange the items below in order of hierarchy, beginning with the top level. Arrange the items below in order of hierarchy, beginning with the top level. Account. ✅ Campaign. ✅ Ad group. ✅ Ad. ✅

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can use data insights to better understand campaign performance? What are two ways a marketer can use data insights to better understand campaign performance? Track users across individual sites and apps visited. Evaluate all paid channels, and distribute investment equally.

Match each autobidding strategy to the right campaign goal.

Below is the answer and explanation for match each auto bidding strategy to the right campaign goal. Match each auto bidding strategy to the right campaign goal. Conversions – Target CPA. ✅ Revenue – Target ROAS. ✅ Visibility – Target impression share. ✅

While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

Below is the answer and explanation for While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it com...

What is the key value proposition of Google Search campaigns?

Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites. Influence organic results. Reach people on Google.com that might be interested in your bran...

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

Below is the answer and explanation for which part of a search ad isn’t automatically generated by dynamic search ads? Which part of a search ad isn’t automatically generated by dynamic search ads? All of these are automatically generated. Destination URL. Headline. Description line. ✅ Correct answer

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses

Below is the answer and explanation for which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Someone searching for the term shirt. Someone searching for the term shirt brown.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following...

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct

Below is the answer and explanation for Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going live? Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated h...