Tags Google ads certification

Which statement is true about serving relevant ad extensions?

Below is the answer and explanation for which statement is true about serving relevant ad extensions? Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. They prevent all irrelevan...

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? An advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? $5. $2. There is no minimum. ✅

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. Increase the target CPA bid. ✅...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working....

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses

Below is the answer and explanation for which user data can be uploaded when creating a customer match strategy? Which user data can be uploaded when creating a customer match strategy? Employment status. Age. Highest level of education. E-mail address. ✅ Mailing address. ✅ ...

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google ads? Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is explorin...

Which targeting option can help you reach people who’ve previously visited your website?

Below is the answer and explanation for which targeting option can help you reach people who’ve previously visited your website? Which targeting option can help you reach people who’ve previously visited your website? Device targeting. Demographic targeting. Remarketing. ✅ Interest category targeting.

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t yet downloaded an app might need extra incentive. A significant percent...

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? B...

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? Add search terms that are not leading...
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