Tags Google ads certification

Each Similar Audience has its seed list members removed to ensure what?

Below is the answer and explanation for each similar audience has its seed list members removed to ensure what? Each similar audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted. That ads are shown in competitive positions. That ads do not risk double-serving. That no...

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.

Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually...

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has...

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when de...

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount....

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? Select events done by at least 95% of users. Select your most valuable events, regardless of h...

Which client would you advise to use radius targeting?

Below is the answer and explanation for which client would you advise to use radius targeting? Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide. Denise, whose service can reach customers within 30 miles. ✅ Christopher, who wants to promote his new product...

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search ads from appearing at night and on weekends? The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sale...

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google...
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