Tags Google ads certification

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an obj...

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? The system can automatically create individual ad groups to accommodate each asset type. The budget of the campaign is automatically increas...

A conversion is:

Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a video for a certain length of time. By definition when someone makes a purchase after clicking on your ad. ...

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? Apps require minimal maintenance. Apps deliver better brand awareness than websites. App downloads are growing year over ye...

What can the Performance Planner recommend?

Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an automated bid strategy. Campaign-level target CPA (cost-p...

One of your clients wants to know why a campaign went over the specified daily budget several days in a row

Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in G...

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad? Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when shou...

What’s an accurate description of callout extensions?

Below is the answer and explanation for what’s an accurate description of callout extensions? What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables users to contact a business via text messages. Extends ads with a phone number, allowing...

Higher Quality Scores typically result in:

Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery of daily budget. Correct answer

Match the following building blocks of Google App campaigns with their descriptions.

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of ads or ad assets that share common themes. ✅ Ad assets – Individual elements such...