Tags Google ads certification

With Dynamic Search Ads, what does the advertiser provide?

Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list of web pages. ✅ Correct answer A list of web page...

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best p...

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make

Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Which two bidding strategies can boost brand awareness and recognition?

Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions...

Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct Responses

Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of...

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging

Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths? As a...

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ad

Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Which of the following make up some of the parameters that the Google search ads auction uses to determine what ads Karen sees? Karen’s washing machine broke, so sh...

How much are you charged for a click on your AdWords ad?

Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the minimum amount needed to maintain your ad’s position. ✅ You’re charged $0.01 for every click. You’re charged the full amount you bid....

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google app campaign? Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HT...

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid any potential keyword duplicates between different marketing o...