Tags Google ads certification

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Se

Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within...

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, rangin

Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix? Cosmetics brand lit loo...

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? An ad must be more than 75% on screen for more than two s...

Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market? Which three technology-related considerations might impact how an app performs by market? Browser preference of market. Population density of market Average device screen size. ✅ Availab...

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Ad extensions. Man...

What does adding callout extensions to your Google Search ads enable you to do?

Below is the answer and explanation for what does adding call out extensions to your Google search ads enable you to do? What does adding call out extensions to your Google search ads enable you to do? Direct users to specific pages of your website. Extend ads with a phone number, allowing mobile users to directly call your business. G...

How do the majority of app downloaders discover apps?

Below is the answer and explanation for how do the majority of app downloaders discover apps? How do the majority of app downloaders discover apps? Through magazine placements. Through television commercials. Through billboard advertising. Through digital sources. ✅ Correct answer

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand

Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

Below is the answer and explanation for what are three reasons why a retail company would invest in app promotion? What are three reasons why a retail company would invest in app promotion? Apps are guaranteed to run faster than mobile sites. Apps automatically look better than mobile sites. Apps generate higher conversion rate...

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must be made at the campaign level? Ad formats, budget, location. Ad formats, language, location. Ad formats, budget, language. Budget,...