Tags Google ads certification

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “standard” to “accel...

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

Below is the answer and explanation for using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: Increase the daily budget and add text ads with clear call-...

What bidding strategy should you use to maximize the number of visitors to your website?

Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-click (CPC). ✅ Cost-per-view (CPV). Cost-per-thousand viewable impressions (vCPM).

Your client wants to improve her ad position. What would you recommend?

Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount. ✅ Add more keywords and increase daily budget.. Improve quality score and decreas...

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across the internet, you can add these websites as: Keywords. Audiences. Placements. ✅ Topics. Correct answer

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of clicks the ad accrues per day. Divide the number of clicks the ad gets by the number of impressions it gets. ✅

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Maximum CPC bid of the ad showing one position lower on the page. ✅ location targeting of the ad sh...

Why would an advertiser use site links?

Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call the business. To show a link that sends people to the app store or starts downloading an app. To giv...

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. Try various CPC amounts to determine the...
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