Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
Machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
The marke...
Below is the answer and explanation for how can a line item’s potential reach be increased from 1K to 1M targeted impressions?
How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
Increase the bid and budget.
Remove targeting such as keywords and exclusionary site lists. ✅
Add t...
Below is the answer and explanation for what report can identify when a campaign overspent the budget?
What report can identify when a campaign overspent the budget?
A verification report, grouped by “q”.
A SDF report based on the insertion order and line items.
Basic or standard report, grouped by “time of day”. ✅
Below is the answer and explanation for how are creatives assigned to a line item?
How are creatives assigned to a line item?
While setting up a new creative for the advertiser, assign the line item and click save.
In the line item’s settings, search and select the correct 1×1 pixel.
Select the creative to assign in the l...
Below is the answer and explanation for what is the correct display & video 360 account hierarchy?
What is the correct display & video 360 account hierarchy?
Insertion order > Partner > Line > Advertiser.
Partner > Advertiser > Campaign > Insertion order > Line item > Creative. ✅
...
Below is the answer and explanation for when creating new video line items, what are two execution methods that save time?
When creating new video line items, what are two execution methods that save time?
Duplicate video line items, then make bulk edits to targeting. ✅
Use structured data files to bulk upload new video...
Below is the answer and explanation for which campaign setting impacts how the associated insertion orders deliver?
Which campaign setting impacts how the associated insertion orders deliver?
Campaign name.
Frequency capping. ✅
Performance goal.
Planned spend.
Correct answer
Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
Contact support with a list of the categories that need to be excluded using a sp...
Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys?
How can a site be blacklisted from an advertiser’s media buys?
Use the audience composition report and exclude audiences that visit that site.
Identify the website’s key phrases and use them in keyword exclusion targeting.
Add t...
Below is the answer and explanation for how are line items affected when a user edits the default targeting for insertion orders?
How are line items affected when a user edits the default targeting for insertion orders?
New line items inherit the new default targeting and existing line items inherit edits to default geo targeting.
New and exist...