Tags Google ads certification

Which two settings can be edited in Campaign Settings? (select two)Select All Correct Responses

Below is the answer and explanation for which two settings can be edited in campaign settings? Which two settings can be edited in campaign settings? Frequency caps. ✅ Campaign goal. ✅ Creative. Bidding strategy. Correct answer Frequency caps....

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

Below is the answer and explanation for what is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? The system automatically moves budget to higher performing line items. ✅ The system wi...

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective? Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purc...

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Image assets tend to load slower on mobile device...

Which statement summarizes a Google App campaign?

Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. A Google tool that automatically creates an app based on an advertiser’s website and supplied content. A platform in Goo...

What step should be taken to determine which creatives had the lowest eCPM over the last month?

Below is the answer and explanation for what step should be taken to determine which creatives had the lowest eCPM over the last month? What step should be taken to determine which creatives had the lowest eCPM over the last month? Go into the creative section for the advertiser and compare the inline metrics for eCPM Generate a standar...

What step should be taken to track and secure a programmatic deal with a publisher?

Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? Go to marketplace negotiations to review and accept deals in display & video 360. ✅ Contact your customer supp...

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

Below is the answer and explanation for what is the result of using a VPAID tag instead of a VAST tag when running video ads? What is the result of using a VPAID tag instead of a VAST tag when running video ads? More available inventory across all devices. Less functionality for engagement and interaction with ad. Less availabl...

What steps should be taken at the Advertiser level to run TrueView?

Below is the answer and explanation for what steps should be taken at the advertiser level to run true view? What steps should be taken at the advertiser level to run true view? Enable true view in advertiser settings. Enter the channel code in advertiser settings. Link the YouTube channel. ✅ Link the Y...

What step would an advertiser take to target a list of email addresses?

Below is the answer and explanation for what step would an advertiser take to target a list of email addresses? What step would an advertiser take to target a list of email addresses? Create a customer match list for true view. ✅ Create a custom affinity audience list. Assign a floodlight tag to an audience list...