Tags Google ads certification

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments fo...

How is the daily budget calculated fHow is the daily budget calculated for an insertion order with Flight Even pacing?or an insertion order with Flight Even pacing?

Below is the answer and explanation for how is the daily budget calculated for an insertion order with flight even pacing? How is the daily budget calculated for an insertion order with flight even pacing? The campaign’s budget, minus the flight budget spent, divided by the number of days remaining. The remaining flight budget div...

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam

Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the performance planner, will assist Ben in achieving hi...

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? Create a li...

Where are video ads hosted for a TrueView campaign?

Below is the answer and explanation for where are video ads hosted for a true view campaign? Where are video ads hosted for a true view campaign? Through a third-party video hosting tool. On display & video 360 using a 1×1 pixel and a native ad tag. On campaign manager. On the advertiser’s public YouTube chan...

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets...

Which statement is true regarding Conversions in a Google App campaign?

Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using the app. They’re the total number of users who have installed the app. They describe when a user leaves a r...

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

Below is the answer and explanation for what hierarchy levels are required to permission and link a YouTube channel to run true view? What hierarchy levels are required to permission and link a YouTube channel to run true view? Advertiser and insertion order. Partner and advertiser. ✅ Partner and insertion order...

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

Below is the answer and explanation for how does the setup for a programmatic guaranteed deal differ from a preferred deal? How does the setup for a programmatic guaranteed deal differ from a preferred deal? The publisher needs to agree on the targeting and categories for an open auction deal. The publisher needs to agree on number of i...

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

Below is the answer and explanation which of these companies would be ready to start a Google app campaign focused on in-app actions? Which of these companies would be ready to start a Google app campaign focused on in-app actions? A finance company with a small app user base that wants to drive additional app installs. A travel company with a large app user base...
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