Tags Google ads certification

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Website’s homepage. ...

Which of the following is a benefit of Search Engine Marketing (SEM)?

Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively looking for your product or service. ✅ Create different types of ad forma...

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Below is the answer and explanation for a lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Helps your website stand out from the competition.

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? % of people that made a purchase after receiving the email.

When ranking websites on search engine results pages, which element of a website do search engines value the most?

Below is the answer and explanation for when ranking websites on search engine results pages, which element of a website do search engines value the most? When ranking websites on search engine results pages, which element of a website do search engines value the most? How long the content on the page is. If yo...

What’s the first step in the search engine optimisation process for your website?

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. ✅ Writing fresh content....

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Below is the answer and explanation for what can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? Drive more traffic to your website. Target more pe...

When advertising using Search Engine Marketing (SEM), you only pay…

Below is the answer and explanation for when advertising using search engine marketing (SEM), you only pay. When advertising using search engine marketing (SEM), you only pay. When your ad appears within the search results. When a conversion happens on your website. When your a...

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Al...

When optimising a website for search, what impact do meta and title tags have on the search engine?

Below is the answer and explanation for when optimising a website for search, what impact do meta and title tags have on the search engine? When optimising a website for search, what impact do meta and title tags have on the search engine? They are hidden messages that have no bearing on search engines. They ar...