Tags Google ads certification

What two floodlight activity group types can be set up? (select two)

Below is the answer and explanation for the question what two floodlight activity group types can be set up? (select two) What two floodlight activity group types can be set up? (select two) Metric Dimension Counter ✅ Sales ✅ correct answer Cou...

At which three levels can bid strategies be applied? (select three)

Below is the answer and explanation for the question at which three levels can bid strategies be applied? (select three) At which three levels can bid strategies be applied? (select three) Agency Keyword ✅ Ad group ✅ Campaign ✅ correct answer

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Below is the answer and explanation for the question when setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 2 weeks 3 months 1 week 3-4...

When campaign manager isn’t used as the ad server, what should search ads 360 advertisers link to in campaign manager?

Below is the answer and explanation for the question when campaign manager isn’t used as the ad server, what should search ads 360 advertisers link to in campaign manager? When campaign manager isn’t used as the ad server, what should search ads 360 advertisers link to in campaign manager? Campaign Placement Publishe...

Which three features can be used to integrate offline conversion data? (select three)

Below is the answer and explanation for the question which three features can be used to integrate offline conversion data? (select three) Which three features can be used to integrate offline conversion data? (select three) Google data studio sFTP ✅ Bulksheets ✅ Sea...

What is shown in the “last sync” details tab? (select two)

Below is the answer and explanation for the question what is shown in the “last sync” details tab? (select two) What is shown in the “last sync” details tab? (select two) A list of campaigns modified A list of error types The number of errors during the sync ✅ The time that the sync...

What configuration setting eliminates duplicate conversions between advertisers?

Below is the answer and explanation for the question what configuration setting eliminates duplicate conversions between advertisers?  What configuration setting eliminates duplicate conversions between advertisers? Revenue Counter Action Shared floodlight configuration ✅ corr...

What type of information can KPIs provide?

Below is the answer and explanation for what type of information can KPIs provide? What type of information can KPIs provide? Audience segmentation. Long-term projections. ✅ Financial viability. Board decisions. Correct answer Long-...

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Below is the answer and explanation for once you’ve worked out your unique selling point (USP), how would you use it in a long-term online strategy? Once you’ve worked out your unique selling point (USP), how would you use it in a long-term online strategy? Incorporate it within marketing materials across all channels to help ra...

Why is optimising customer touchpoints online beneficial for businesses?

Below is the answer and explanation for why is optimising customer touchpoints online beneficial for businesses? Why is optimising customer touch points online beneficial for businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility. It gives businesses the...