Tags Google ads certification

The most effective way to control the number of times someone sees an ad is by:

Below is the answer and explanation for the question the most effective way to control the number of times someone sees an ad is by:  The most effective way to control the number of times someone sees an ad is by: A) Monitoring audience retention metrics with YouTube analytics B) Setting a lower cost-per-view (CPV) bid at the...

If your client wants to pay only when someone views an ad, you should use:

Below is the answer and explanation for the question if your client wants to pay only when someone views an ad, you should use: If your client wants to pay only when someone views an ad, you should use: A) YouTube homepage ads B) Text ads C) Viewable cost-per-thousand-impressions (vCPM) bidding D) Tr...

Which is the best tip for optimizing a TrueView video for viewer engagement?

Below is the answer and explanation for the question which is the best tip for optimizing a TrueView video for viewer engagement? Which is the best tip for optimizing a TrueView video for viewer engagement? Add exclusions to the campaign Look at engagement rate for targeting and focus on the methods with the highest v...

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

Below is the answer and explanation for the question on mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network? On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network? Google Maps YouTube ✅ Gmail Goo...

Google helps marketers connect with people using what three kinds of data?

Below is the answer and explanation for the question Google helps marketers connect with people using what three kinds of data? Google helps marketers connect with people using what three kinds of data? Passion, purchase intent, and personalization ✅ Declared, social, and offline Demographic, purchas...

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Below is the answer and explanation for the question which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? A) The targeting options that were used B)...

To run a TrueView video ad, the video must be uploaded to:

Below is the answer and explanation for the question to run a TrueView video ad, the video must be uploaded to: To run a TrueView video ad, the video must be uploaded to: A) any video hosting site B) YouTube, with the privacy settings changed to “public” or “unlisted” ✅ C) an advertiser’s website

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to acco

Below is the answer and explanation for the question your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives? Your agency wan...

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

Below is the answer and explanation for the question you want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use? You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution wil...

The initial remarketing list size for video campaigns includes users from the past:

Below is the answer  for the question the initial remarketing list size for video campaigns includes users from the past: The initial remarketing list size for video campaigns includes users from the past: A) You can’t include visitors from past days B) 30 days ✅ C) 15 days D) 540 days...