Tags Google ads certification

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Below is the answer and explanation for the question if the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? Sales and purchase intent lift Clicks, calls, and sign-ups View-t...

Match each type of TrueView ad to its bidding approach.

Below is the answer and explanation for the question match each type of TrueView ad to its bidding approach. Match each type of TrueView ad to its bidding approach. TrueView for reach – CPM TrueView discovery – CPA TrueView for action – CPA TrueView in-stream – CPV ...

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

Below is the answer and explanation for the question Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google ads to start a video remarketing campaign? Jared would like to use video remarketing to re-engage his current YouTube audie...

True or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube.

Below is the answer and explanation for the question true or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube. True or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube. False True ✅ correct answer True ✅...

An advertiser can:

Below is the answer and explanation for the question an advertiser can:  An advertiser can: A) Remarket video ads from the Google Search Network on the Google Display Network B) Target viewers who are watching competitors’ ads on YouTube C) Optimize remarketing by raising bids on topics or channels that gener...

Where does a YouTube masthead ad unit run?

Below is the answer and explanation for the question where does a YouTube masthead ad unit run? Where does a YouTube masthead ad unit run? Across specific sites within the Google Display Network YouTube search results page YouTube watch page YouTube homepage ✅ correct answer YouTube homepage ✅

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What be

Below is the answer and explanation for the question Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need? Matias is...

Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?

Below is the answer and explanation for the question which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? Masthead True...

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

Below is the answer and explanation for the question if someone clicks a TrueView video discovery ad thumbnail, where do they land? If someone clicks a TrueView video discovery ad thumbnail, where do they land? The advertiser’s website The advertiser’s YouTube Masthead The ad’s destination URL The vi...

Custom intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?

Below is the answer and explanation for the question custom intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Custom intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?