Tags Google ads certification

You can see average video-view duration metrics in the:

Below is the answer and explanation for the question you can see average video-view duration metrics in the: You can see average video-view duration metrics in the: A) Google analytics B) The “audience retention” tab in YouTube analytics ✅ C) Reports in adwords D) The “campaigns” tab in adwo...

How does an advertiser benefit from using Google Surveys?

Below is the answer and explanation for the question how does an advertiser benefit from using Google Surveys? How does an advertiser benefit from using Google surveys? Google Surveys can see what people are searching for and find related topics. Google Surveys can discover the top questions the advertiser’s target audience is asking. Google Surveys can p...

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Below is the answer and explanation for the question Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creat...

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Below is the answer and explanation for the question leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Custom Aff...

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?

Below is the answer and explanation for the question you work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory? You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory? Through a third-party provider AdWor...

How does an advertiser benefit from using Google Trends?

Below is the answer and explanation for the question how does an advertiser benefit from using Google Trends? How does an advertiser benefit from using Google Trends? Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can validate an idea...

How can an advertiser calculate the view rate of a video campaign?

Below is the answer and explanation for the question how can an advertiser calculate the view rate of a video campaign? How can an advertiser calculate the view rate of a video campaign? A) By looking at the percentage of viewers who watched the video until the last quartile B) By dividing the number of views by the n...

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage wit

Below is the answer and explanation for the question YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video...

How are rich media ads different from other ad formats?

Below is the answer and explanation for the question how are rich media ads different from other ad formats? How are rich media ads different from other ad formats? They are a type of text ad They are ads with animation or other types of motion ✅ They are static image ads They are displayed...

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

Below is the answer and explanation for the question Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client? Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s...