Tags Google ads certification

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) S

Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer...

What’s a key objective in delivering ad extensions?

Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that...

When should you use Remarketing Lists for Search Ads?

Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics of your re-marketing audience segments. To identify loyal customers and expand the reach to those that resemble your cust...

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. Wha...

When creating a Google App campaign, what determines a campaign bidding strategy?

Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy? When creating a Google app campaign, what determines a campaign bidding strategy? The number of downloads the app has. The industry standard for that particular app. The total value of the campaign budget. ...

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What does this mean? Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search...

For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? 200. 25. 50. 100. ✅ Correct answer 100. ✅

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a sing

Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? Samira has been tasked with increasing the relevance of her...

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? Reach people who have been identified as being in the mindset to buy. Reach people based on specific demographics such a...

What drives impact at scale for Google App campaigns?

Below is the answer and explanation for what drives impact at scale for Google app campaigns? What drives impact at scale for Google app campaigns? A Google-designated team. Third-party support from Google partners. The YouTube video network. Machine learning. ✅ Correct answer Machine learnin...