Tags Google ads certification

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that t

Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices? Ja...

With TrueView video discovery ads, advertisers can target:

Below is the answer and explanation for the question with TrueView video discovery ads, advertisers can target: With TrueView video discovery ads, advertisers can target: A) The Google display network (GDN). B) YouTube and the Google display network (GDN). ✅ C) All of the listed answers are incorrect...

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal

Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client? Jasmine’s client is interested in adding...

True of False: Advertisers can use call-to-action overlays (CTAs) for free.

Below is the answer and explanation for the question true of false: Advertisers can use call-to-action overlays (CTAs) for free. True of false: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True ✅ correct answer True ✅ explanation...

What’s a key benefit of TrueView in-stream?

Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅  Its billing method is based on target CPM. It optimizes for impressions instead of views. It optimizes for highly efficient reach correct...

Which is a tip for optimizing a TrueView video for viewer engagement?

Below is the answer and explanation for the question which is a tip for optimizing a TrueView video for viewer engagement? Which is a tip for optimizing a TrueView video for viewer engagement? A) Increase each target group’s bid by 100% B) Add a call-to-action overlay ✅ C) Add exclusions to the campa...

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users? Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reach...

With adwords for video, an advertiser can target:

Below is the answer and explanation for the question with adwords for video, an advertiser can target: With adwords for video, an advertiser can target: A) All of the listed answers are correct ✅ B) Websites on the Google display network (GDN) C) Specific YouTube channels D) Specific YouTube...

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get

Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics? Amy’s latest YouTube advertising campaign...

Targeting enables advertisers to target specific websites, YouTube videos, and YouTube partner channels with TrueView ads.

Below is the answer and explanation for the question targeting enables advertisers to target specific websites, YouTube videos, and YouTube partner channels with TrueView ads. Targeting enables advertisers to target specific websites, YouTube videos, and YouTube partner channels with TrueView ads. A) Placement ✅...