Below is the answer and explanation for the question creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses
Creators choose YouTube for its reach and the infrastructure of innovation the platform is...
Below is the answer and explanation for the question ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?
Ryan manages YouTube campaigns...
Below is the answer and explanation for the question trueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView...
Below is the answer and explanation for the question advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)
Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)
Offer...
Below is the answer and explanation for the question Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does D...
Below is the answer and explanation for the question which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
TrueView discovery ads
Customer match ads
Outst...
Below is the answer and explanation for the question an effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?
An effective bumper ad created, according to Google’s b...
Below is the answer and explanation for the question in a bumper ad, how much time is usually required to stick the landing?
In a bumper ad, how much time is usually required to stick the landing?
One second
Four seconds
According to Google, there’s no average length for this metric in bumper ads.
Tw...
Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
Marta wants to create a TrueView for action campaign to grow...
Below is the answer and explanation for the question Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs...