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Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Pe

Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner to help accomplish this task. What are two advantages performance planner offers Rebecca? Rebecca is a marketing executive at an airline comp...

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?

Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s G...

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? M...

How does Google Ads generate responsive search ads?

Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ads creates them based on existing high performing ad copy. Google ads mixes and matches headlines and URLs that have been p...

Why do search ad extensions matter?

Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for advertisers. They increase ad quality and drive lower conversion costs. They increase engagement...

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Set a keyword bid of at least $10 for each active a...

How many ads should be implemented per ad group?

Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ Correct answer Three to five. ✅ Explanation Th...

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True....

What are the three main factors that determine ad quality?

Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected click through rate, max CPC bid, and landing page experience. Max CPC bid, landing page experience, and ad relev...

Which are the three required parts of a text ad?

Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. Headline, description and path fields. Headline, description and URL. ✅ Correc...