Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
It uses conversion history to set higher bids when a conversion is more likely ✅
Below is the answer and the explanation for the strategic use of different marketing channels affects
The strategic use of different marketing channels affects
Payment methods
The average amount of each sale
Target-customer demographics
Online purchase decisions ✅
Correct answer
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Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
About 50% ✅
Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
...
Below is the answer and the explanation of the question if you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should
Add a call extension
Add a sitelink extension
Create a universa...
Below is the answer and the explanation of the question zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
It’s obvious on the...
Below is the answer and the explanation of the question Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Lots of his site visitors are sig...
Below is the answer and the explanation of the question Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.
Flexible bidd...
Below is the answer and the question of the questions how might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a clien...
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25...