Tags Goggle ads

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? Apps require minimal maintenance. Apps deliver better brand awareness than websites. App downloads are growing year over ye...

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad? Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when shou...

Match the following building blocks of Google App campaigns with their descriptions.

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of ads or ad assets that share common themes. ✅ Ad assets – Individual elements such...

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets?

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? Select events done by at least 95% of users. Select your most valuable events, regardless of h...

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working....

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t yet downloaded an app might need extra incentive. A significant percent...

Which statement is true regarding conversion rates between apps and mobile web?

Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web? which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three times that of shopping apps. Mobile web generates conversion rates ten times that of shopping apps. Shopping apps...

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impac

Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? William is an online marketing manager at an advertising agency. As W...