Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?
Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?
Image assets tend to load slower on mobile device...
Below is the answer and explanation for which statement summarizes a Google app campaign?
Which statement summarizes a Google app campaign?
A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play.
A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
A platform in Goo...
Below is the answer and explanation for which three statements about machine learning are true?
Which three statements about machine learning are true?
Machine learning will eventually develop to a level where it can replace advertisers entirely.
Machine learning is a way of effectively summarizing large amounts of data.
Machin...
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website?
Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
The latest industry news can be presented to a potential customer while they shop.
An app can serve ads to a potenti...
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider?
Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider?
Each ad group may have 3-5 description line...
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
Tina’s an experienced account manager who enjoys o...
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully?
What two things are essential for a Google app campaign to run smoothly and successfully?
HTML5 assets.
Bid changes.
Data. ✅
Time.✅
Correct answ...
Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google pp campaign?
George regularly checks his conversion data in his Google app cam...
Below is the answer and explanation for Google app campaign objectives should depend on which of the following?
Google app campaign objectives should depend on which of the following?
Reviews left by people using the app.
Short-term events in relevant industries.
The objectives of similar businesses.
The stage of app maturity. ✅
Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
Machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
The marke...