Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google app campaign?
Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead...
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement?
Which of the following definitions describes “events” in relation to app measurement?
A way to market to potential users.
When an app is on sale in the app store.
A limited-time promotion in an app.
Actions that pe...
Below is the answer and explanation for what are two reasons why businesses should consider building a mobile app?
What are two reasons why businesses should consider building a mobile app?
A mobile app will encourage users to visit their website.
A well-performing app can directly improve website usage.
People are spending more time using apps. ✅...
Below is the answer and explanation for Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business?
Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business?
Video views.
Matched interest.
Enter ad...
Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?
Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural...
Below is the answer and explanation for as with all Google ads products, brand safety is of the utmost importance to Google app campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
As with all Google ads products, brand safety is...
Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis?
Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within...
Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
Cosmetics brand lit loo...
Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression?
Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression?
An ad must be more than 75% on screen for more than two s...
Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market?
Which three technology-related considerations might impact how an app performs by market?
Browser preference of market.
Population density of market
Average device screen size. ✅
Availab...