Tags fundamentals of google ads certification

Why should you link your client’s Google Ads account to Search Console?

Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when triggered by actual searches. See how often your ads rank higher in search results than those of other advertisers.

What report can help you identify opportunities to improve your keywords and ads?

Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads? What report can help you identify opportunities to improve your keywords and ads? Time segmentation report. Auction insights report. Search terms report. ✅ Paid & organic report....

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting. Demographic targeting. ✅ Contextual targeting. Keywor...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve. Improve quality score and increase cost-per-click (CPC). ✅ Decre...

Which of the following items is not a component of Quality Score?

Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. CPC) bid. ✅ Ad relevance. Expected click through rate (CTR). Co...

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people

Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people “Search network with display opt-in”.

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve

Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Click t...

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one budget to advertise on the search network and display network. ✅ Your ads only show on the first p...

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your websit...

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best p...