Below is the answer and explanation for what step should be taken to determine which creatives had the lowest eCPM over the last month?
What step should be taken to determine which creatives had the lowest eCPM over the last month?
Go into the creative section for the advertiser and compare the inline metrics for eCPM
Generate a standar...
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
Bot...
Definition
As compared to earlier conventional formats, Rich Media provides an enhanced user experience.
Information
It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing users or disappear completely.
JPEC and GIF are the example of standard graphic formats, which cannot be considered as rich me...
Definition:
It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand.
Information:
eCPM aids in measuring media with the help of various payment procedures in such a way that everything is changed into common metrics. This may be beneficial if a combination of designated ad buys in cost per actio...