Tags CPA

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam

Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the performance planner, will assist Ben in achieving hi...

Which bidding strategy should use you if you want to increase revenue from your ad spend?

Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your ad spend? Maximize clicks. Target return on ads spend (ROAS). ✅ Enhanced cost-per-click (ECPC).

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...

What can the Performance Planner recommend?

Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level T...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...

What is a valid recommendation that the Performance Planner can provide?

Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords

What can the Performance Planner assist you with?

Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google ads features should be enabled to get the best performance from...

Match each auto-bidding strategy to the right campaign goal.

Below is the answer and explanation for match each auto-bidding strategy to the right campaign goal. Match each auto-bidding strategy to the right campaign goal. These are the auto-bidding strategy to the right campaign goal. Target Impression Share – Visibility ✅ Target CPA – Conversions ✅ Maximize clicks...

The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct Responses

Below is the answer and explanation for the insights tab in reporting shows the view performance against which three goals? The insights tab in reporting shows the view performance against which three goals? Cost per activity (CPA). ✅ Click rate. ✅ Viewable CPM. Conversio...

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner?