Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row.
One of your clients wants to know why a campaign went over the specified daily budget several days in a row.
Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in G...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when de...
Below is the answer and explanation for Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction?
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction?
The advertiser will receive m...
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option?
Google ads guarantees p...
Definition:
Cost per click is the charge or rate remunerated for a click.
Information:
Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based on click-throughs when it is used as a different term; CPC, on the other hand, is based on the measurement of the rate per-click instead o...
Below is the answer and explanation for what is the primary metric for determining a winning ad?
What is the primary metric for determining a winning ad?
Clicks.
Lowest cost per click.
CTR. ✅
Ad position.
Correct answer...
Cena za proklik (CPC – z anglického cost per click je částka, kterou platíte za proklik na své stránky. S nabídkou ceny za proklik (CPC) platíte za každé kliknutí na reklamu. V případě kampaní s nabídkou CPC nastavíte maximální cenu za proklik (max. CPC), což je nejvyšší částka, kterou jste ochotni zaplatit za kliknutí na reklam. CPC se často zam...