Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide?
What is a valid recommendation that the performance planner can provide?
Create alternative versions of best performing ad variations.
Apply specific bid adjustments to device and location targeting.
Add a themed group of ne...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Cost-per-interaction (CPI)
Cost-per-click ✅
Effective cost-per-thousand impressions (eCPM)
Cost...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$5.
$2.50.
$10. ✅
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
Try various CPC amounts to determine the...
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
£1.70.
£1.80. ✅
Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
Below is the answer and explanation for you have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
Bid simulat...
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads sees an auction that’s more likely to lead to a sale?
Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assumin...
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Raise her maximum cost-per-click (max. CPC). ✅