Tags conversion

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is...

A conversion is:

Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a video for a certain length of time. By definition when someone makes a purchase after clicking on your ad. ...

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? You’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might...

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google search network that Mary will need to know? Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basi...

What area(s) can you experiment with when you’re optimizing a conversion opportunity?

Below is the answer and explanation for what area(s) can you experiment with when you’re optimizing a conversion opportunity? What area(s) can you experiment with when you’re optimizing a conversion opportunity? The design of the conversion opportunity itself (e.g., the cta colors, length of form, etc.). Any copy on or surrounding the conversio...

What is the definition of a conversion?

Below is the answer and explanation for what is the definition of a conversion? What is the definition of a conversion? The completion of an open. The completion of a click. The completion of a desired action. ✅ The completion of all click...

Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.

Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Quality. ✅

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Below is the answer and explanation for your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent convers...