Tags Contextual Marketing

Which lifecycle stage should the default website content be geared towards?

Below is the answer and explanation for which lifecycle stage should the default website content be geared towards? Which lifecycle stage should the default website content be geared towards? Visitor. ✅ Lead. Marketing qualified lead. Sales qualified lead. Customer. Correct answe...

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your websit

Below is the answer and explanation for you are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website? You are evaluating the bounce rate of your overall website traffic and find that u...

How do personalization tokens differ from smart text created in HubSpot?

Below is the answer and explanation for how do personalization tokens differ from smart text created in Hubspot? How do personalization tokens differ from smart text created in Hubspot? Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not inde...

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana ha

Below is the answer and explanation for your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors? Your colleague Jana is building a campaign around t...

The language of the user’s choice is set by:

Below is the answer and explanation for the language of the user’s choice is set by: The language of the user’s choice is set by: Their choice on your homepage. Their browser. ✅ Their contact record. Their first form submission. Correct answer Their browser. ✅...

True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

Below is the answer and explanation for true or false? holding interviews with your colleagues and boss is an action to take when redesigning the user experience. True or false? holding interviews with your colleagues and boss is an action to take when redesigning the user experience. True. ✅ False. Correc...

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

Below is the answer and explanation for when using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing? When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing? The image. The landing p...

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Below is the answer and explanation for It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate? It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is t...

How can you ensure that your website stays visually consistent?

Below is the answer and explanation for how can you ensure that your website stays visually consistent? How can you ensure that your website stays visually consistent? Create a style sheet. Create a style guide. ✅ Leave it in the hands of your designer. You shouldn’t – each page should have a different...

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Below is the answer and explanation for all of the following are ways to improve the mobile experience for a website visitor except: All of the following are ways to improve the mobile experience for a website visitor except: Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any...