Tags Contextual Marketing

Contextual Advertising

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on web pages were allocated to early birds first. For instance, the first marketer was free to select the place where...

What do you learn from a content audit?

Below is the answer and explanation for what do you learn from a content audit? What do you learn from a content audit? How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of c...

What are the two types of main navigation menu structure?

Below is the answer and explanation for what are the two types of main navigation menu structure? What are the two types of main navigation menu structure? Lateral and centralized. Flat and deep. ✅ Horizontal and vertical. Latitudinal and longitudinal. Correct answer Flat...

Where do you want to place a navigation menu?

Below is the answer and explanation for where do you want to place a navigation menu? Where do you want to place a navigation menu? Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. ✅ At the top of the homepage and only...

When designing your navigation, your primary objective should be to include keywords for search engines.

Below is the answer and explanation for when designing your navigation, your primary objective should be to include keywords for search engines. When designing your navigation, your primary objective should be to include keywords for search engines. True. False. ✅ Correct answer False. ✅

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

Below is the answer and explanation for you offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA? You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA? “Free trial” – keep your wording the...

Which of the following is NOT a reason to have consistency from page-to-page?

Below is the answer and explanation for which of the following is not a reason to have consistency from page-to-page? Which of the following is not a reason to have consistency from page-to-page? According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content betw...

At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

Below is the answer and explanation for at which stage of the buyer’s journey is a user most likely to be if she is spending time on your products page? At which stage of the buyer’s journey is a user most likely to be if she is spending time on your products page? Consideration. Marketing qualified lead. Sales qualified lead.

How many common user questions should each page attempt to answer at one time?

Below is the answer and explanation for how many common user questions should each page attempt to answer at one time? How many common user questions should each page attempt to answer at one time? None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. ✅ ...

How can you ensure that the content on your website will be helpful for your users?

Below is the answer and explanation for how can you ensure that the content on your website will be helpful for your users? How can you ensure that the content on your website will be helpful for your users? It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journe...