Below is the answer and explanation for someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send t...
Below is the answer and explanation for fill in the blank: words like “free” or “percent off” will not only trigger spam filters for your email, but will also.
Fill in the blank: words like “free” or “percent off” will not only trigger spam filters for your email, but will also.
Have higher unsubscribe rates.
Tri...
Below is the answer and explanation for when sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to.
When sending the right email, there are three key things you’ll need to understand: why you...
Below is the answer and explanation for a lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of you...
Below is the answer and explanation for what is the the last step of running effective lead nurturing campaigns?
What is the the last step of running effective lead nurturing campaigns?
Setting goals.
Selecting personas.
Measuring and improving. ✅
Below is the answer and explanation for true or false? this an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The best ways to create subject lines for Email news letters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
True or f...
Below is the answer and explanation for one month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
One month into a three-month lead generation campaign, it becomes clear your current...
Below is the answer and explanation for fill in the blank: you had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this by creating a(n) .
Fill in the blank: you had a successful team meeting where you were a...
Below is the answer and explanation for what does an UTM parameter help you identify?
What does an UTM parameter help you identify?
Lifecycle stage.
Lead attribution. ✅
Company name.
Content medium.
Correct answer
Below is the answer and explanation for optimizing your content helps improve.
Optimizing your content helps improve.
Reach.
Engagement.
Conversions.
All of the above. ✅
Correct answer
All of the above. ✅