Below is the answer and explanation for Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
Jo is a marketer at Papier, a st...
Below is the answer and explanation for Chris is a marketing manager at the pet box, which offers subscription boxes for pet owners. Chris wants to increase traffic to the pet box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seekin...
Below is the answer and explanation for if you track nothing else for SEO, make sure you track.
If you track nothing else for SEO, make sure you track.
Organic traffic. ✅
Clickthrough rate.
Conversion rate.
Impressions.
Correct answer
Organic traffic. ✅
The...