Tags campaign

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Cost-per-interaction (CPI) Cost-per-click ✅ Effective cost-per-thousand impressions (eCPM) Cost...

An advertiser who wants to target specific categories of video content on the Google Display Network should:

Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the Google display network should: Add the keyword ‘video’ to the campaign Target the search network Use video ad ✅

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Reach men, women and children of all ages who need any kind of athletic shoes Sell high-end runn...

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? Impression Clickthrough rate Conversi...

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. How many liked the ad

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: Bot...

If a display ad has been disapproved, how do you submit a request for another review?

Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review? If a display ad has been disapproved, how do you submit a request for another review? Email AdWords-support@google.com to find out why it wasn’t approved Edit your ad so it complies with Google policy and re-save...

Managed placements allow advertisers to:

Below is the answer and explanation for managed placements allow advertisers to: Managed placements allow advertisers to: Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on the Google display network ✅ Target relevant pl...

If John is setting up a new video campaign, which manual bidding strategy should he use?

Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should he use? Cost-per-click Cost-per-thousand-viewable impressions Cost-per-view ✅ Cost-per-engagement

Cost-per-thousand impressions (CPM) bidding is only available for:

Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ Accounts using U.S. Dollars for billing currency Campaigns that tar...