Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it.
Someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it.
Track the IP addresses of the users who saw the ad
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus...
Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
For each ad group, target groups of placements with similar themes ✅
Mov...
Below is the answer and explanation for frequency capping limits the number of times
Frequency capping limits the number of times
Your ads appear to the same person on the search network
Your ads appear to the same person on the display network ✅
Your ads appear to users with the same IP address
Your ad...
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people:
An advertiser would benefit from using affinity audience targeting if they want to reach people:
Regardless of their particular interests
Who’ve already visited their website
With a very specific interest, for example, a...
Below is the answer and explanation for which functionality applies to HTML5 ads?
Which functionality applies to HTML5 ads?
They use interactive content stored in containers and rendered in browsers
They can’t be viewed on mobile devices
They’re easy to update and don’t require plug-ins ✅
They’re easy t...
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network?
What can you do by creating a separate campaign that’s targeted only to the display network?
Set a separate placement bid at the ad group level
Exclude irrelevant placements and categories
Set specific maximum cost-per-click...
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Use a custom feed
Use the...
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness?
Which is a benefit of using display advertising with Google to build brand awareness?
Accurate forecasts of clicks and impressions.
Consistent performance from day-to-day.
Higher clickthrough rates (CTR) than on...
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:
When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:
Increase overall impressions for the ad.
Identify the traffic to your website that w...