Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.
When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.
Ad rotation.
IP exclusion.
Bid adjustment. ✅
...
Below is the answer and explanation for where can you place a client’s image and video ads?
Where can you place a client’s image and video ads?
On the display network only ✅
On the search network only
On the search network and YouTube
On the search and display networks
Correct ANswer...
Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.
Uses keywords to target web pag...
Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network?
Clicks
Impressions
Conversions ✅
Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her?
Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her?
Create one ad group targeted to both remarket...
Below is the answer and explanation for view-through conversions are only available to:
View-through conversions are only available to:
Advertisers that have implemented conversion optimizer.
Advertisers that have implemented conversion tracking. ✅
Advertisers that have opted into the search network.
Ad...
Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
Target cost-per-acquisition (CPA).
Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using:
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Topic targeting. ✅
Affinity audiences.
Remarketing.
In-market audiences.
Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
While browsing and using Google maps.
Each time they re-use your mobile app.
When they enter search terms for pro...
Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.
An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.
Create a campaign for...