Below is the answer and explanation for your client Alexa, who sells wedding accessories, is running a text ad on the display network. What might Google automatically include in her ads?
Your client Alexa, who sells wedding accessories, is running a text ad on the display network.
What might Google automatically include in her ads?
A promotion from a related busin...
Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
An advertiser selling airline tickets has designed an image ad with drop-d...
Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited:
Remarketing is targeting ads to people who’ve already visited:
Multiple websites on the display network
Your website after they’ve searched on Google
Competitors’ websites multiple times
Your website as they browse we...
Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns?
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns?
Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
Set the targeting for the campaign to “target all” and resubmit the ad.
Set the targetin...
Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping gives advertisers the ability to specify a limit to the number of:
Clicks for all users.
Impressions for all users.
Impressions for a unique user. ✅
Clicks for a...
Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Conversion
Click ✅
Viewthrough
Impression
Correct a...
Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM):
Viewable cost-per-thousand impressions (vCPM):
Applies to all ads that appear in Google search and on the display network.
Lets you pay only for the impressions that become viewable. ✅
Lets you bid based on AdWords’ projected...
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
In-market audiences using the “infant & toddler feeding/toddler meals” ca...
Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client:
You might choose to use preferred layouts for dynamic display ads if your client:
Wants to choose the features but not the layouts.
Doesn’t care if AdWords chooses the layouts and features.
Wants...