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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin

Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right people at the right time. Upon which other principles was Google ads built? Three core principles, focused on helping businesses reach their online pote...

How does automating your bid contribute to a successful Google Ads campaign?

Below is the answer and explanation for how does automating your bid contribute to a successful Google ads campaign? How does automating your bid contribute to a successful Google ads campaign? Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Cross-referencing data with context to establi...

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat

Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Rashid wants to raise awareness...

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Below is the answer and explanation for Phillip wants to create a new Google display ad campaign and base his targeting on an existing remarketing list named checkout abandoners. How can the similar audiences targeting option help Phillip achieve his marketing goals? Phillip wants to create a new Google display ad campaign and base his targeting on an existing remark...

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Below is the answer and explanation for What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer? What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer? Influence consideration ✅ Drive action

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is...

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

Below is the answer ad explanation for what are two reasons a marketer might use responsive display ads? What are two reasons a marketer might use responsive display ads? Insight: Provides more robust industry data than other ad formats. Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Guida...

In addition to partner websites, where can you display your ads on the Google Display Network? (Select two answers)

Below is the answer and explanation for in addition to partner websites, where can you display your ads on the Google display network? In addition to partner websites, where can you display your ads on the Google display network? Google.com Youtube.com ✅ Mobile sites that are part of the Google display network....

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...
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