Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta.
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conv...
Below is the answer and explanation for which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads
Interest category
Remarketing ✅
Topic
Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics?
An advertiser focused on branding, what are the key success metrics?
Conversion rate
Clicks and Impressions
Cost-per-conversion
Reach and frequency ✅
Correct Answer
Reach a...
Below is the answer and explanation for which ad format is recommended for driving action?
Which ad format is recommended for driving action?
Responsive ads.
TrueView ads ✅
Image ads.
Lightbox ads.
Correct Answer
TrueView ads ✅
Explanation
Below is the answer and explanation for Dynamic remarketing lets an advertiser
Dynamic remarketing lets an advertiser
Show prior visitors to his site ads that are based on products or services they saw on the site. ✅
Engage visitors to the website by opening a chat session
Re-run ad to increase the volume of people who...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals?
Which bidding option is best suited for an advertiser focused on branding goals?
Effective cost-per-thousand impressions (eCPM)
Cost-per-click (CPC)
Cost per acquisition (CPA)
Viewable cost-per-thous...
Below is the answer and explanation an advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.
An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.
Bid optimizer
Frequency capping
Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
Alan has introduced a new line of scooters on his website and is using a Google Display Ad...
Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
Build awareness ✅
Drive loyalty
In...
Below is the answer and explanation for in order to use remarketing with Google analytics
In order to use remarketing with Google analytics
Have a goal conversion rate of 20%
Have your Google analytics and AdWords accounts linked ✅
Have at least one active AdWords account
Have a goal conversion rate of 30%