Tags BLOG CTR

Clickthrough

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly copy-paste/type the URL or name of the organization in the search bar. However, this depends on whether the name of the or...

Clickthrough Rate (CTR)

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed on a specific site is gauged by it. However, it fails to measure the persons who couldn’t click the ad or landed on the site...
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