Below is the answer and explanation for what are key factors to keep in mind when choosing a bidding strategy for your campaign?
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
The customer journey has become more complex, requiring a dedicated bidding strategy.
Google’s solution is...
Below is the answer and explanation for which factors should an advertiser consider when deciding on a bidding strategy?
Which factors should an advertiser consider when deciding on a bidding strategy?
Customer search history, competition, and conversions
Ad schedule and budget
Results, targeted locations, and purch...
Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose?
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Target impression share ✅
Enhanced cost-per-click (eCPC)
Maximize Conversions
Maximize clic...
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is...
Below is the answer for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has...
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What ty...
Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose?
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Maximize conversions.
Maximize clicks.
Enhanced cost-per-click (eCPC).
Target impression share. ✅
Below is the answer and explanation for fill in the blank: you should use a target CPA bidding strategy when you have.
Fill in the blank: you should use a target CPA bidding strategy when you have.
An efficient CPA. ✅
An inefficient CPA.
A big advertising budget....