Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose?
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Maximize conversions.
Maximize clicks.
Enhanced cost-per-click (eCPC).
Target impression share. ✅
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning.
Mac...
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy?
When creating a Google app campaign, what determines a campaign bidding strategy?
The number of downloads the app has.
The industry standard for that particular app.
The total value of the campaign budget.
...
Below is the answer and explanation for which two settings can be edited in campaign settings?
Which two settings can be edited in campaign settings?
Frequency caps. ✅
Campaign goal. ✅
Creative.
Bidding strategy.
Correct answer
Frequency caps....
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus...
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Cost-per-acquisition (CPA/CO)
Viewable cost-per-thousand impressio...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
What type of automated bidding strategy is...
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website?
What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-click (CPC). ✅
Cost-per-view (CPV).
Cost-per-thousand viewable impressions (vCPM).
Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accom...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for...