Tags Beyond the banner
Definition:
Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements.
Information:
Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels wide by 60 pixels tall).
Advertisements that have the standard format of banners are easily bought and sold on the web. These banners are so...
Definition
Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium.
Information:
Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while...
Definition:
Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions.
Information:
There are several different instances of sponsorships that unfold distinct advertising possibilities rather than through conve...