Below is the answer and explanation for which of the following is an example of a ‘call to action’ on a website?
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you.
A ‘Get directions to our store’ button which whe...
Below is the answer and explanation for what should your sales team do with marketing qualified leads?
What should your sales team do with marketing qualified leads?
Reach out to help and answer questions. ✅
Try to close them before the “window of opportunity”? closes.
Below is the answer and explanation for which departments should be involved in creating content?
Which departments should be involved in creating content?
All departments. ✅
Just marketing.
Just marketing and sales.
All customer-facing de...
Below is the answer and explanation for after creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these peopl...
Below is the answer and explanation for evaluate this hero statement: super veggie juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
Evaluate this hero statement: super veggie juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
Below is the answer and explanation for which of the following is the best way to uncover the job that people hire your product to do?
Which of the following is the best way to uncover the job that people hire your product to do?
By interviewing individual customers. ✅
By sending out a sur...
Below is the answer and explanation for which of the following best describes the difference between persona interviews and Jobs to be done interviews?
Which of the following best describes the difference between persona interviews and Jobs to be done interviews?
Persona interviews seek to uncover facts about a person, while Job...
Below is the answer and explanation for how many customers do you need to interview in order to develop a high quality buyer persona?
How many customers do you need to interview in order to develop a high quality buyer persona?
About 15. ✅
One or two.
All of them.
Below is the answer and explanation for what’s the difference between a vision and a goal?
What’s the difference between a vision and a goal?
A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. ✅
A goal is a vision with metrics...
Below is the answer and explanation for a member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
“That’s fine, as long as it helps them do the job they hired our product to...