Tags Banner blindness
Definition:
It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require.
Information:
The word banner blindness made an entry in the Web community through the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” via Jan Panero
Benw...
Definition:
A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts.
Information:
For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on the target page. This yields better response ratios as compared to other strictly graphical banners. T...