Tags banner ads
Definition:
Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements.
Information:
Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels wide by 60 pixels tall).
Advertisements that have the standard format of banners are easily bought and sold on the web. These banners are so...
Definition:
Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads.
Information:
A clear idea behind a banner exchange is, “I will display your ads on
Definition:
It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require.
Information:
The word banner blindness made an entry in the Web community through the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” via Jan Panero
Benw...
Definition:
Recommended by the IAB, these are the big, rectangular-shaped banner formats.
Information:
Particularly, the recent rectangular-shaped ad formats comprise:
300 x 250 IMU (Medium Rectangle)
250 x 250 IMU (Square Pop-up)
240 x 400 IMU (Vertical Rectangle)
336 x 280 IMU (Large Rectangle)
180 x 150 IMU (Rectangle)...
Definition:
It is the advertising that may be bought without the help of a salesperson.
Information:
Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of their aims, for e.g., efficiency, are same.
By eliminating the costs of a marketing sales representative,...
Definition
A graphical web advertising unit.
Information
Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily o...
Definition:
A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high.
Information:
Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other banner ad sizes are also vertical such as skyscraper ads. They are essentially a lot...
Definition:
A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner.
Information:
Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths usually extend from 120 to 160 pixels). For a prolonged period, traders and purchasers did not follow any...